about us


Autonomous Cleaning and
Inspection of Solar Power.

About us

BladeRanger was founded in December 2015 by Assaf Friedler, Professor Gal Kaminka, a world leader in AI and robotics from Bar Ilan University, and robotics company Cogniteam.

The company develops unique technology for the autonomous cleaning and inspection of photovoltaic solar panels.

One of the main challenges facing electricity generation from solar panels is to generate the maximum amount of electricity from the panels relative to the amount of sunshine the panels absorb. Increasing the efficiency of electricity generation has economic implications in terms of the feasibility of installation of solar panels and the amount of power they generate. The company addresses this challenge head on by cleaning the panels with the autonomous robots it has developed.

The first product developed by the company is PLECO, a robot powered by a rechargeable battery that performs waterless cleaning of rows of solar panels. The autonomous robot is able to cross gaps of approx. 10 cm as it moves across rows of panels to cover an area of approx. 3,200 sqm on each recharge.

PLECO’s uniqueness lies in its AI capabilities which enable it to identify faults, map out panels, and provide output on cleaning progress, while also serving as an IoT (Internet of Things) unit, backed up by a cloud-based service for improving solar installation maintenance.

The solutions developed by the company are tailored to work on flat as well as sloped installations, and to do so under extreme weather conditions, resulting in a significant reduction in the cleaning and maintenance costs of solar power installations.

Company Management

Oded Fruchtman


Oded Fruchtman has 15 years of senior management experience. Prior to joining Bladeranger Oded was the CEO of Aquarius-Spectrum, the Co-CEO of BreedIT. He founded and managed SoftWatch, a leading SaaS company in the software usage analysis area. He also served as the CTO of BOS and the Israeli Branch Manager of Macrovision.

Assaf Friedler

CBO and Co-Founder

CBO and Co-Founder of BladeRanger, Assaf has some 25 years of experience in establishing and leading Technology and R&D companies, including management of complex engineering projects. Assaf holds an M.Sc. in Systems Engineering from Tel Aviv University.

Prof. Gal Kaminka

CTO & Co-Founder

Chief Technology Officer (CTO) and Co-Founder of BladeRanger, Gal is an award-winning researcher who is recognized internationally for his proven experience and contribution to artificial intelligence (AI) and robotics. A professor at Bar-Ilan University, Prof. Kaminka also heads its robotics laboratories unit.

Shimshon Wiesel


Chief Financial Officer (CFO), Shimon Wiesel has managed BladeRanger’s finances since the company was founded. He owns accounting firm Wiesel & Koresh.

Ehud Epstein

Head of Hardware

Head of Hardware at BladeRanger, Ehud Epstein has more than 35 years of experience in R&D and engineering development management in international companies (Intel, Applied Materials, and others), where he has led international, multidisciplinary development teams comprising employees and subcontractors. Ehud has a B.Sc. in Mechanical Engineering from the Technion and an MBA from Heriot-Watt University in Scotland.

Board of Directors

Ira Palti - Chairman

Ira brings to BladeRanger  Board extensive managerial and Board expertise, as well as a deep industry and market understanding.  Serving on Ceragon Networks Ltd. (NASDAQ: CRNT) as President and Chief Executive Officer 2005-2021 and as a Director since  2018. Prior to Ceragon Mr. Palti served as Chief Executive Officer and other Senior Managerial roles in various companies spanning technologies from Artificial intelligence, Communication and Image processing, and spanning different operational scales, from founder/ inceptions to roles in huge corporates.

Eyal Tryber

Eyal is the former CEO of Maytronics Group,Eyal has over 30 years of experience in senior management positions In a variety of technology  and global organizations including Kulick & Sofa in the semiconductor industry, NETRO in the United States in the field of broadband wireless communication and ORBIT in the field The Defense

Dr. Nahum Kaminka

CEO of the Center for Breakthrough Thinking Ltd. and CFO and Director of Cogniteam, Dr.  Kaminka is a former CFO of Orbot, Inc. He holds a Ph.D. in Industrial Engineering and Management from the Technion.

Dr. Yehuda Elmaliach

Dr. Elmaliach is CEO of robotics company Cogniteam, and a senior lecturer in Computer Science. A former Dean of the School of Computer Science at the College of Management Academic Studies, Dr. Elmaliach holds a Ph.D. in Computer Science from Bar Ilan University.

Dr. Ronit Koren

An External Director of Ayalon Holdings Ltd., and a managing partner at Aspire Venture and SIFOOD, Ronit holds a Ph.D. in Psychology from Azteca University and an MBA from the College of Management.

Assaf Friedler

CEO and Co-Founder of BladeRanger, Assaf has some 25 years of experience in establishing and leading R&D companies, including management of complex engineering projects. Assaf holds an M.Sc. in Systems Engineering from Tel Aviv University.

Ofir Gomeh

Joseph Weiss

Shuli Uzan

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